While we tend to think that the role of women in todays society is as important as that of men when it comes to legal educational socio economic or religious matterswe often tend to employ different yardsticks traditionally chauvinists have always looked upon women as inferior to men. The global role of women caretakers conscience farmers educators and entrepreneurs throughout history the central role of women in society has ensured the stability progress and long term development of nations globally women comprise 43 percent of the worlds agricultural labor force rising to 70 percent in some countries. Womens role in todays society can be classified under 3 broad categories which are the housewife the working women and the entrepreneur the prevalence of women in each of these 3 categories has changed significantly with there being a shift from the prevalence of women in the housewife role to more women joining the working class. Women like michelle obama or oprah winfrey are examples of females that change gender roles in society they are well known as strong wealthy female bosses ultimately advertisements dont always depict all the real images of women advertisements are everywhere around us and in our everyday lives. Developments related to womens new role are seen as weakening the family and have been attributed to the first phase of the gender revolution while more recent family changes and the emerging caring male role have been linked to the second phase goldscheider et al 2015
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